LITHIA & DRIVEWAY + SOUTHERN
OREGON UNIVERSITY PRESENTS

2025 Golf Tournament

September 10 & 11  |   Rogue Valley Country Club | Medford, OR

Driving Futures Forward for SOU Student Athletes

Your support in the 35th annual 2025 LAD & SOU Golf Tournament
empowers first-generation college students at SOU.
Over the past 35 years, your participation has helped raise millions of dollars to support student athletes and scholars. Together, we’ll continue to drive futures forward and create personal transportation solutions wherever, whenever, and however consumers desire.
May 1–June 10
VIP & Executive Sponsorship Registration
September 10
3:30PM
VIP Check-In
4:00PM
VIP Meeting
4:30PM
Executive Check-In
5:00PM
VIP & Executive Welcome Reception
September 11
6:00AM
Morning Group Check-In*
7:00AM
Morning Group Tee Time
11:00AM
Lunch
12:30PM
Afternoon Group Check-In*
1:00PM
Afternoon Group Tee Time
6:00PM
Enjoy the 19th Hole!
Following the afternoon round, join us for some hors d’euvres at the club house before heading out to dinner
*Group assignments will be on posters at the event!

Sponsorship Levels

You have two ways to play—as a VIP Sponsor or as an Executive Sponsor. All sponsorship amounts are tax-deductible under SOU’s status as a private, nonprofit 501(c)(3) charitable organization.

VIP Sponsorship:  $15,000

Includes all  Executive Sponsorship perks
Priority Registration starting in May—Enjoy first choice of morning or afternoon tee times.
VIP Sponsor Acknowledgments—Sport VIP signage at the course registration area, receive sponsor signage on the course, and score special online recognition on the SOU Athletics website.
Exclusive Invitation to VIP Meeting—Join LAD for an invite-only VIP Meeting on Wednesday afternoon before the rest of the festivities begin!
Registration Full
Registration Full

Executive Sponsorship:  $10,000

Registration begins in June—Preferred tee times are based on availability.
Part of a 5-Person Team—You’ll be grouped with four other players for the tournament—one of which will be either a LAD Executive or SOU staff member.
Executive Sponsor Acknowledgments—Sponsor signage featured on the course!
Invitation to Welcome Reception—Connect and network with fellow tournament sponsors, LAD Executives, and SOU staff to kick off the event!
Registration Full
Registration Full
The 2025 tournament is full, and online registration is now closed.
To request being added to the waitlist, please email Bobby Heiken at heikenb@sou.edu.

Game Day Details

How It Works:

  • 18-hole, double-shotgun scramble with three carts per team.
  • 4-person teams with an additional VIP player from LAD or SOU Athletics.
  • Each team is assigned an SOU student-athlete caddie.
  • Handicaps equal the total of all five team members divided by ten.
  • Highest male handicap is 36; the highest female handicap is 40.
  • Scorekeepers will calculate the net scores at the end of your round. No mulligans.

Tee Times Include:

  • Range Balls
  • Continental Breakfast (Morning)
  • Lunch (Afternoon)
  • Nike Jacket Golf Store Gift Card
  • Free Beer, Water, & Coke Products
  • Course Games

Travel Information

Accommodation: 


Compass Hotel by Margaritaville → 


Fairfield by Marriott Inn & Suites → 


SpringHill Suites Medford Airport → 
 


Transportation: Most guests rent vehicles for this event. Some choose to use ride-sharing services, but keep in mind, Medford is a smaller town so wait times might be longer than usual. 
 


Parking: RVCC has onsite parking. 
 


Golf Clubs: We recommend bringing your own clubs as rental sets are limited. For rentals, please contact the RVCC Pro Shop at 541-772-4050. 
 


Attire: Business casual for Day 1; tee-time-ready attire for Day 2! 
 


Weather: In September, Medford typically experiences warm, sunny days around 82°F with cool nights, and minimal rainfall.

Have questions?

Reach out to Bobby Heiken at Heikenb@sou.edu